Media release

domain.com.au launches Domain Maps using Google Maps technology

Interactive mapping spells the future of online property search

7 September, 2006 – In a first for a major national real estate website, domain.com.au has launched Domain Maps – Beta Version*, using Google Maps technology, signaling the future of online property seeking.

Domain Maps can be accessed by conducting a property search at www.domain.com.au.

“Domain Maps gives our users what they want: detailed mapping functionality to make the search process easier,” said Sam Plowman, general manager of domain.com.au. “With Google Maps, domain.com.au is now the first major national online property site in Australia with the best online mapping feature.

“We’ve launched in beta so we can continue to develop Domain Maps as our users embrace and work with the feature. We will incorporate user feedback to make our new maps as useful as possible. This is the next step in an aggressive domain.com.au product innovation push, coming just three weeks after the successful re-launch of the Domain site.”

“We’re pushing product innovation across all areas of Fairfax Digital to make sure our content is easy to use and relevant for Australian internet browsers,” said Jack Matthews, Chief Executive Officer of Fairfax Digital. “The online real estate category is a priority area for Fairfax and we are committed to continuing to develop the best products for our users. Our classified content will continue to evolve rapidly as we push for more market share in each classified market.”

The incorporation of Google Maps into the new-look domain.com.au means property seekers now have the choice to view search results via either a list or interactive map format, depending on their preference. Property inspection treks can be more easily planned through the plotting of relevant properties on a detailed map of the area in which properties appear. Users can choose to view maps via a close-up street view or a helicopter-style satellite view.

-ENDS-

* This is the first release of Domain Maps using Google Maps technology. domain.com.au is continuing
to improve the geocoding accuracy so expect continual upgrades of our mapping service as our
development team monitors the feature and incorporates user feedback.

About Google Maps

Google Maps shows people where they want to go, and tells people what they'll find when they get there. Google’s dynamic, interactive maps are draggable (no clicking and waiting for graphics to reload when people want to view an adjacent area). A mouse or the directional arrows are used to pan in any direction to see areas off screen.

About domain.com.au

Part of the Fairfax Digital network, domain.com.au is an indispensable source of national property listings and resources for Australian property buyers, sellers and renters. With a vast network of real estate agents Australia-wide, domain.com.au contains the constantly refreshed information people need to make smarter property decisions.

Media queries:

Vida Redoblado
Red Agency
02 9955 7877
vida.redoblado@redagency.com.au